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Published: 2025-04-15
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DOI: https://doi.org/10.52163/yhc.v66iCD4.2355
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Tập 66 CĐ 4 NCKH
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Articles
How to Cite
Ái, T. T. M., Hằng, L. T., Nam, M. P., Ngọc, Đinh T. M., Vân, H. T. K., Hưng, N. P., Hương, V. T. M., & Kiên, T. B. (2025). 36. SURVEY ON THE IMPACT OF CUSTOMER EXPERIENCE WHEN SHOPPING ONLINE ON REPURCHASE INTENTION OF MEDICINE AND HEALTH CARE PRODUCTS IN CAN THO CITY IN 2024-2025. Vietnam Journal of Community Medicine, 66(CD4). https://doi.org/10.52163/yhc.v66iCD4.2355

36. SURVEY ON THE IMPACT OF CUSTOMER EXPERIENCE WHEN SHOPPING ONLINE ON REPURCHASE INTENTION OF MEDICINE AND HEALTH CARE PRODUCTS IN CAN THO CITY IN 2024-2025

Tran Thi Minh Ai1, La Thanh Hang1, Mai Phuong Nam1, Dinh Thi Minh Ngoc1, Hoang Thi Kim Van1, Nguyen Phuc Hung1, Vo Thi My Huong1, Tran Ba Kien2
1 Can Tho University of Medicine and Pharmacy
2 Hai Duong Central College of Pharmacy

Main Article Content

Abstract

Objective: Identify factors related to customer experience leading to the intention to repurchase medicine and health care products.


Method: Cross-sectional descriptive study with analysis on 491 consumers of medicine and health care products on online platforms in Can Tho city.


Results: After multivariate regression analysis, it was found that 7 factors affected the intention to repurchase, in which “product”, “marketing policy”, “customer care after purchase” had a positive impact.


Conclusion: The factors are very important in proposing solutions to further improve the intention to purchase medicine and health care products in Can Tho.

Article Details

Keywords

Online shopping, related factors, customer experience, e-commerce

References

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